Those Sparkling Karats are more than meets the eye

Let's hear it for the movies, especially when they bring attention to and address a real world problem. After the release of the movie "Blood Diamond", many jewelers, including Ben Bridge and Zales have joined the "No Dirty Gold" campaign to spotlight concerns about the trade's impact on human rights and the environment.

Did you know that mining can produce twenty tons of waste for one 18 karat gold ring? It also displaces the locals and pollutes the drinking water.

Before your next diamond purchase, get all the facts by going to:

Brilliantearth.com andgreenkarat.com